Connect the dots

I'm Heather. I help brands make sense of the information that matters.

I design with words

Why debate the difference between content design and content strategy? If you have a content challenge, I can solve it.

COPYWRITING
UX WRITING
CONTENT AUDITS
INFORMATION ARCHITECTURE
TAXONOMIES
Content Modeling
Writing guides
BRAND MESSAGING
ECOMMERCE
B2B
B2C

And define strategies

Need to understand audiences, identify patterns, or build consensus? I can help with that, too. (And I'll turn the findings into artifacts you'll actually use.)

WORKSHOPS
RESEARCH
INTERVIEWS
Journey maps
user flows
wireframes
USABILITY TESTING
IDEAL CUSTOMER PROFILE
SITEMAPS

A bit about me

I'm an expert generalist with a penchant for content and strategy. I love systems, but don't believe in a one-size-fits-all approach. As a full-time freelancer, I work the way you work.

When I'm not staring at a screen, I'm likely listening to live music or making fresh pasta. (Yes, I'll make you some.)

Heather is a fantastic generalist who I worked with effectively in any number of capacities. She understands people and how they communicate and navigate the world. This makes her flexible and valuable in a wide range of roles.

Justin Kunkel / YouTube

Let's start the conversation.

Sent! 📤

Where does "Nero Minded" come from, you might ask?
It's a nod to my maiden name!
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Headshot of Heather